The Ploughman’s lunch, a traditional British cold meal, is experiencing a surge in popularity thanks to TikTok. Originally a staple in pubs, this simple yet satisfying meal is now captivating a new generation of food enthusiasts.
What is a Ploughman’s Lunch?
Historically, the Ploughman’s lunch was designed as a quick, filling meal for laborers. It typically includes bread or crackers, a selection of cheeses (often cheddar and Stilton), pickled vegetables (like beets or onions), and sometimes cold meats, fruit, and boiled eggs. Relishes such as Branston Piccalilli or chutney are also common additions. The meal is traditionally paired with a pint of beer or cider.
The appeal lies in its customizability and convenience. It’s easy to assemble at home, pack for work, or enjoy as a casual pub snack.
TikTok’s Role in the Revival
The current TikTok obsession with the Ploughman’s lunch began with food creator Courtney Cook (@courtneylcook). Cook’s videos showcasing her elaborate versions of the meal—featuring boiled eggs, apples, Stilton with apricots, and various pickles—have gone viral.
Her posts have sparked a wave of responses from users trying the meal themselves. One commenter joked, “I feel like you’re never going to stop having ploughmans lunch for lunch!” Cook responded, “My toxic trait is thinking I could find a better lunch than this.” Another user admitted to replicating the meal for dinner and lunch.
Why Now?
The Ploughman’s lunch fits neatly into current food trends. Consumers are increasingly drawn to simple, rustic meals with global influences. The meal’s emphasis on fresh ingredients and customizable options makes it appealing to those seeking a quick, healthy, and flavorful lunch.
The revival also speaks to a broader trend of nostalgia in food culture. Many viral dishes gain traction because they remind people of familiar, comforting flavors from the past.
The Ploughman’s lunch is a simple, satisfying meal that has found new life in the digital age. Its versatility and historical charm make it a perfect fit for today’s food trends.
