Martha Stewart, the 84-year-old lifestyle icon, has launched a new skincare product – the Elm Biosciences A3O Elemental Night Cream – designed to combat aging without the harsh side effects often associated with retinoids. But her approach to beauty isn’t just about the cream itself; it’s deeply rooted in an unconventional nighttime routine that includes hanging upside down.
The Unexpected Sleep Hack
Stewart admits to being a “terrible sleeper,” with an “active mind” that resists shutting down. Her solution? An inversion table. “I can feel my body relax and my spine lengthen when using the machine,” she explains. While not for everyone, this illustrates Stewart’s willingness to embrace unusual methods in pursuit of wellness. Beyond this, her routine is more grounded: thorough cleansing, alternating warm and cold compresses, and generous application of her new cream.
The Science Behind the Cream
The A3O Elemental Night Cream centers around trifarotenyl caprylate, a molecule that converts into a fourth-generation retinoid upon skin contact. Dermatologist Dhaval Bhanusali, MD, co-founder of Elm Biosciences, explains that this new retinoid binds to specific skin receptors, potentially reducing irritation. Traditional retinoids (tretinoin, retinol) are known for their anti-aging benefits—speeding up skin cell turnover and boosting collagen—but often come with dryness and redness.
“Martha, who I’ve known forever, is not a fan of retinoids,” Dr. Bhanusali says. “Generally speaking, they’re too drying and irritating.” The new formula aims to deliver the same benefits without the drawbacks. It also includes Elm Bioscience’s proprietary A3O antioxidant complex, protecting against environmental damage. At $165, the cream targets those with sensitive skin seeking anti-aging results.
Stewart’s Skincare Philosophy
Stewart’s own skincare philosophy is straightforward: “I look for products that improve what I have already.” She emphasizes thorough cleansing (using an oil-based cleanser to remove heavy makeup) and follows it up with warm and cold compresses. Her final step is applying “three or four pumps” of the A3O Elemental Night Cream around her eyes, under her chin, and down her neck before bed.
“I wake up looking good, and my skin feels excellent,” Stewart insists.
The key takeaway is that even with sleepless nights and demanding schedules, Stewart prioritizes skincare and embraces innovative solutions. Her routine, while eccentric, highlights the importance of consistency and finding products that suit individual needs.
This product is a sign of the evolving anti-aging market, where consumers demand effective solutions without sacrificing comfort. The trend towards gentler retinoid alternatives shows a growing awareness of skin sensitivity and a desire for sustainable results.
