This Thanksgiving, a new star joins the annual Macy’s parade: Labubu, the wildly popular character from POP MART, will debut on a special float. Millions will tune in to watch the 99th iteration of this American tradition, and for many, Labubu’s appearance is a highlight. Here’s how to watch the parade, whether you have cable or prefer streaming.
A Modern Tradition: The Macy’s Parade Evolves
Since 1924, the Macy’s Thanksgiving Day Parade has been a cultural fixture. Originally a celebration of department store employees, it has grown into a national event featuring elaborate floats, giant balloons, and musical performances. Each year, new characters join the lineup, reflecting current trends and popular culture. This year, that character is Labubu, a fuzzy, wide-eyed gremlin that has captured the attention of Gen Z and collectors alike.
The inclusion of Labubu signals a shift in the parade’s approach, acknowledging the influence of contemporary toy culture and viral trends. The character’s immense popularity, driven by social media and limited-edition releases, makes its presence a natural fit for the event.
When and Where to Watch
The Macy’s Thanksgiving Day Parade will air live on Thursday, November 27th, from 8:30 AM to 12:00 PM Eastern Time on NBC.
For those without cable, several streaming options are available:
- DirecTV Stream: Offers a 5-day free trial, then $90 per month.
- Fubo: Provides a 7-day free trial, then $85 per month.
- Hulu + Live TV: Costs $65 per month for the first three months.
- Peacock Premium: Available for $11 per month or $110 annually.
For a free trial, DirecTV Stream or Fubo are the best options. If a longer-term commitment is preferred, Hulu + Live TV or Peacock Premium are viable alternatives.
Why This Matters
The inclusion of Labubu in the Macy’s Thanksgiving Day Parade isn’t just about a cute character. It reflects a broader trend of popular culture infiltrating mainstream events. Toys, once relegated to niche markets, now command significant attention and influence, driven by social media and limited-edition drops.
The parade’s decision to feature Labubu acknowledges this shift, appealing to a younger demographic and leveraging the character’s viral popularity. This move suggests that future parades may continue to embrace contemporary trends, further blurring the lines between commercial culture and traditional celebrations.
The parade remains a beloved tradition, but its evolution reflects changing tastes and the growing power of consumer trends. Watching Labubu float down the streets of New York is a sign of the times
