Josie Canseco, daughter of former MLB star Jose Canseco, is generating buzz with a daring new photoshoot for Stringys, a brand known for its invisible underwear. The campaign features Canseco posing nearly nude, showcasing her physique while promoting the product designed to eliminate visible panty lines.
The shoot, previewed on Canseco’s Instagram, highlights Stringys’ core appeal: seamless undergarments favored by high-profile celebrities. Founded by Elvira Novek Troger and Olivia Karina, the brand has quickly gained traction among A-list stars, including Megan Fox, Hailey Bieber, Kendall Jenner, and SZA, all of whom have publicly worn the product.
Canseco’s involvement adds further momentum to Stringys’ rise. The model, who made her Victoria’s Secret debut in 2018 and was named Playboy’s Playmate of the Month in 2016, is represented by Elite New York City Model Management. She has also graced the covers of Harper’s Bazaar Vietnam (March 2024, digital) and Maxim Mexico, among other publications.
Stringys’ success is tied to a broader trend in undergarment design: the demand for comfort, discretion, and a smooth silhouette under clothing. The brand’s marketing strategy centers on celebrity endorsements and provocative imagery, tapping into the desire for confidence and body positivity.
The campaign with Canseco underscores the growing influence of social media and celebrity culture on consumer behavior. By aligning with a recognizable face, Stringys reinforces its status as a premium brand that caters to a style-conscious audience.
With her established modeling career and high-profile endorsements, Canseco’s involvement ensures maximum visibility for Stringys, solidifying its position in the competitive lingerie market
